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Food Allergies? Food Intolerances?

Like us, pets today are suffering more and more from allergies and sensitivities. These can manifest themselves in the form of itchy or dry skin, itchy feet, ear infections, soft or sloppy stool, or a host of other problems. Dogs generally suffer allergies as a result of:

  • Atopy (reaction to environmental substances like pollens, grasses, moulds etc)
  • Flea allergy dermatitis (reaction to the saliva from flea bites; often leading to hot spots)
  • Food allergy (reaction to an ingredient in petfood).

Food allergies affect both dogs and, less so cats, and generally account for approximately 20% of the itching and scratching in dogs today. Food allergies can develop over time making it all the more important to be aware of these symptoms. They can show up as early as 5 months and as late as 12 years of age, though the majority of cases occur between 2 and 6 years of age. Many dogs with food allergies also have inhalant or contact allergies.

Studies have found that some foods are more likely to cause food allergies than others e.g. beef, dairy products, chicken, corn, wheat, and soy. Selecting an elimination diet for your allergy suffering pet can help identify the source of the problem.

What are elimination diets and what are their benefits?

Elimination diets are formulas which limit the number of ingredients while selecting unique and novel protein, carbohydrate and oil sources. Selecting novel proteins, oil and carbohydrates and limiting the number of ingredients the pet is exposed to, is the first line of defence against allergies and food intolerances. Limited Ingredient Diets are created with a single protein source and as few additional ingredients as possible to create a complete and balanced diet.

We offer several elimination diets for dogs:

Limited Ingredient Venison

Limited Ingredient Duck

Limited Ingredient Salmon

Limited Ingredient Turkey

Do you suspect a grain allergy?

Some dogs can be intolerant of certain grains, especially those containing gluten e.g. wheat. There are a number of diets available today that are completely grain free. Instead of using grains as their carbohydrate source, they use wholesome fresh fruits, vegetables and legumes. As well as the grain free Limited Ingredient Diets shown above, we offer other grain free dog foods:

NOW FRESH RANGE

GO! SOLUTIONS CARNIVORE RANGE

It can be very difficult to determine the exact cause of your dog’s allergic reactions, but a good place to start is to support his immune system through feeding the best quality diet that you can. And remember to be patient  – it can take up to 8 – 12 weeks to see an improvement from a change in diet.

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What The Pets Have To Say...

"He actually eats it!"

Charlie says THANK YOU!!

He is loving the Go! Sensitivity + Shine Grain Free Freshwater Trout + Salmon Pate. He actually eats it, not just licks like he used to do with supermarket brands. Can’t wait to try him on the Go! Fit + Free Grain Free Chicken Turkey Duck Pate and the Go! Sensitivity + Shine Grain Free Duck Pate!!

"It is really good to have such high quality cat foods to choose from."

Our boy ‘Bumble’ is a rehouse cat. He came to us having had some health issues including crystals. He eats both NOW Fresh and GO! cat biscuits as well as the GO! canned foods, which he has taken to with gusto! It is really good to have such high quality cat foods to choose from. I love that I can feed both biscuits and canned foods offering high quality ingredients and he is thriving ! Bumble thanks you.

Alec, Auckland

"I couldn't be happier with this food."

I have been fostering cats and kittens for 5 years. Many come in with poor health, being either under weight, have skin and eye infections, vomiting and diarrhea. To help fast track each rescue back to good health a diet high in nutrients, with zero artificial additives and is grain free is essential, and the NOW Fresh range offers that. The pre- and probiotics make all the difference in supporting their digestion and the omega oils provide just what they need to develop their immune systems, resulting in soft, glossy coats, healthy skin and bright and alert animals. I couldn’t be happier with this food.

Beki Milligan (Managing Director), Cat Rescue Christchurch

"Folly overcame food intolerance on GO! and NOW Fresh"

My young rescue dog Folly had a terrible worm burden as a puppy and as such has had problems with food tolerance. I am extremely fussy about what my dogs are fed, and as she is unable to tolerate raw feeding, I needed to find a kibble that was top of the range. She has done extremely well on several of the GO! and NOW Fresh products and I highly recommend them.

Emily

"On his 48th can and he LOVES it!"

We have a Maine Coon cross named Azzie and were looking for the perfect pet food to feed him. He had been eating supermarket food and was putting on weight, a trend we were very keen to reverse! He is on to his 48th can of Petcurean GO! FIT + FREE Grain Free Chicken, Turkey + Duck Pâté and he loves it! It didn’t take long to get him used to the new flavour/texture either which can be a challenge when changing foods.

Azzie

"Real chunks of veggies, turkey, and trout!"

Hi there, my name is Barley. My humans rescued me about two years ago. You can imagine how scared I was when they brought me home. I hid a lot and didn’t have much of appetite – that was until they offered me GO! Fit + Free Chicken Turkey Trout Stew. It was just the comfort food I needed with real chunks of veggies, turkey, and trout. I loved GO! so much that my humans started feeding me the GO! Fit + Free Chicken Turkey Duck kibble too. Now I am a happy and healthy boy!

Purrs from Barley

"He loves the taste!"

I wanted to start my kitten Diego out on the best kind of food and with my dog already doing so well on NOW Fresh dog food, it was a no-brainer to use the same range for cats. He loves the taste of the NOW Fresh Kitten recipe and is bright, bouncy and has a beautiful shiny coat too. It feels so good feeding my pets a food that I feel confident offers only the best for them.

Jenn, Christchurch

"They can't get enough of it!"

Bandit loved the sample and so we went and tracked down the big bag of NOW Fresh Large Breed Puppy from Nose To Tail in Albany and now both Bailey and Bandit are on that. Both dogs have had significant improvement in their coats, energy levels and general well-being. Bailey is a new dog: full of beans, fluffy, soft, playful and eating like a little piglet. And best of all no vomiting her food up. Bandit is thriving on the NOW Fresh: he is loving meal times and scoffing it all up along with a much shinier black coat and loads of energy.

Daniel Carter

"I TRIED SIX DIFFERENT BRANDS, AND HE PREFERS NOW!"

I am writing to you today to say thank you for making a wonderful healthy dog food.

I received a sample of your new NOW Fresh Small Breed dog food. I have tried about 6 different brands and my Shih Tzu, Charlie, would not eat them unless I added something to them. I opened the NOW Fresh and he finished all the food in his bowl – and was looking for more! He now can’t wait until his next meal.

Thank you so much for making myself and Charlie happy!

"15 years old and doing great!"

I thought you might be interested in photos of Blaine, Ch Blainefield of Gartferry. He is now 15 years old, still enjoying life, even though he has slowed down and got a bit of arthritis in his front leg. He really enjoys playing with Keilah his gg niece, I think it keeps him young.

I think he is doing great, and has been fed on GO! Sensitivity + Shine.

Patricia, Gartferry Cairns

"I TRIED SIX DIFFERENT BRANDS, AND HE PREFERS NOW!"

I am writing to you today to say thank you for making a wonderful healthy dog food.

I received a sample of your new NOW Fresh Small Breed dog food. I have tried about 6 different brands and my Shih Tzu, Charlie, would not eat them unless I added something to them. I opened the NOW Fresh and he finished all the food in his bowl – and was looking for more! He now can’t wait until his next meal.

Thank you so much for making myself and Charlie happy!

"He actually eats it!"

Charlie says THANK YOU!!

He is loving the Go! Sensitivity + Shine Grain Free Freshwater Trout + Salmon Pate. He actually eats it, not just licks like he used to do with supermarket brands. Can’t wait to try him on the Go! Fit + Free Grain Free Chicken Turkey Duck Pate and the Go! Sensitivity + Shine Grain Free Duck Pate!!

"Real chunks of veggies, turkey, and trout!"

Hi there, my name is Barley. My humans rescued me about two years ago. You can imagine how scared I was when they brought me home. I hid a lot and didn’t have much of appetite – that was until they offered me GO! Fit + Free Chicken Turkey Trout Stew. It was just the comfort food I needed with real chunks of veggies, turkey, and trout. I loved GO! so much that my humans started feeding me the GO! Fit + Free Chicken Turkey Duck kibble too. Now I am a happy and healthy boy!

Purrs from Barley

"He loves the taste!"

I wanted to start my kitten Diego out on the best kind of food and with my dog already doing so well on NOW Fresh dog food, it was a no-brainer to use the same range for cats. He loves the taste of the NOW Fresh Kitten recipe and is bright, bouncy and has a beautiful shiny coat too. It feels so good feeding my pets a food that I feel confident offers only the best for them.

Jenn, Christchurch

"I couldn't be happier with this food."

I have been fostering cats and kittens for 5 years. Many come in with poor health, being either under weight, have skin and eye infections, vomiting and diarrhea. To help fast track each rescue back to good health a diet high in nutrients, with zero artificial additives and is grain free is essential, and the NOW Fresh range offers that. The pre- and probiotics make all the difference in supporting their digestion and the omega oils provide just what they need to develop their immune systems, resulting in soft, glossy coats, healthy skin and bright and alert animals. I couldn’t be happier with this food.

Beki Milligan (Managing Director), Cat Rescue Christchurch

"Folly overcame food intolerance on GO! and NOW Fresh"

My young rescue dog Folly had a terrible worm burden as a puppy and as such has had problems with food tolerance. I am extremely fussy about what my dogs are fed, and as she is unable to tolerate raw feeding, I needed to find a kibble that was top of the range. She has done extremely well on several of the GO! and NOW Fresh products and I highly recommend them.

Emily

"On his 48th can and he LOVES it!"

We have a Maine Coon cross named Azzie and were looking for the perfect pet food to feed him. He had been eating supermarket food and was putting on weight, a trend we were very keen to reverse! He is on to his 48th can of Petcurean GO! FIT + FREE Grain Free Chicken, Turkey + Duck Pâté and he loves it! It didn’t take long to get him used to the new flavour/texture either which can be a challenge when changing foods.

Azzie

"15 years old and doing great!"

I thought you might be interested in photos of Blaine, Ch Blainefield of Gartferry. He is now 15 years old, still enjoying life, even though he has slowed down and got a bit of arthritis in his front leg. He really enjoys playing with Keilah his gg niece, I think it keeps him young.

I think he is doing great, and has been fed on GO! Sensitivity + Shine.

Patricia, Gartferry Cairns

"It is really good to have such high quality cat foods to choose from."

Our boy ‘Bumble’ is a rehouse cat. He came to us having had some health issues including crystals. He eats both NOW Fresh and GO! cat biscuits as well as the GO! canned foods, which he has taken to with gusto! It is really good to have such high quality cat foods to choose from. I love that I can feed both biscuits and canned foods offering high quality ingredients and he is thriving ! Bumble thanks you.

Alec, Auckland

"They can't get enough of it!"

Bandit loved the sample and so we went and tracked down the big bag of NOW Fresh Large Breed Puppy from Nose To Tail in Albany and now both Bailey and Bandit are on that. Both dogs have had significant improvement in their coats, energy levels and general well-being. Bailey is a new dog: full of beans, fluffy, soft, playful and eating like a little piglet. And best of all no vomiting her food up. Bandit is thriving on the NOW Fresh: he is loving meal times and scoffing it all up along with a much shinier black coat and loads of energy.

Daniel Carter

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