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Understanding pet food ingredients – What is a meal (e.g. Chicken meal) ?

What Is Chicken Meal in Dog Food (and Cat Food)?

Chicken meal vs poultry meal: what it means on the label, what to look for, and why it matters for sensitive pets.

If you’ve searched “what is chicken meal in dog food” (or cat food), you’re not alone. “Meal” sounds confusing – and some pet owners assume it’s a low-quality ingredient.

The truth: a named meat meal (like chicken meal) can be a high-quality, protein-rich ingredient when it’s made and sourced
properly.

Below is a simple, clear explanation of what chicken meal is, how it compares to poultry meal, and what to
look for on the ingredient panel.

Quick answer: Chicken meal is chicken cooked to remove water, then dried into a concentrated protein ingredient used in
kibble.

What Is Chicken Meal in Dog Food?

Chicken meal is made by cooking chicken to remove most of the water, then drying it into a concentrated powder.

Because fresh meat contains a lot of moisture, “meal” ends up being more nutrient-dense and higher in protein per gram than
fresh meat after cooking.

Why it’s used in kibble:

  • Helps create a kibble that’s high in quality protein
  • Creates a more nutrient-dense recipe
  • It typically takes 3–5 kg of fresh meat to produce 1 kg of meal

What Is Chicken Meal in Cat Food?

The definition is the same: chicken meal in cat food is also a cooked, dried, concentrated protein ingredient.  Because
cats are obligate carnivores (they rely heavily on animal-based nutrition), many cat foods use named animal proteins as a
key part of the formula.

Is Chicken Meal “Bad”?

Not automatically. The key question isn’t “Is it a meal?” – it’s what the meal is made from, and how specific it is.

A top-quality pet food will use:

  • Named meat meals (e.g., Chicken Meal) …rather than:
  • ❌ By-product meals (e.g., Chicken-by-product meal)
  • ❌ Un-named meals (e.g., Poultry Meal)

Chicken Meal vs Poultry Meal: What’s the Difference?

This is the part most people miss—and it matters a lot for pets with sensitivities.

✅ Chicken Meal (Named Meal)

Chicken meal is made from a specific animal source (chicken).  In high-quality foods, it’s made from muscle meat and bone.

Best for:

  • Pet owners who want clarity and consistency
  • Dogs/cats with food sensitivities who need a known protein source
⚠️ Poultry Meal (Un-named Meal)

Poultry meal can include meat from multiple unknown poultry sources.

Why that can be a problem:

  • If your pet has a food intolerance, you may not know which proteins are included
  • It can be harder to keep diets consistent when the protein sources aren’t clearly defined

This matters for both dog food and cat food, especially if your pet needs a consistent, known protein source.

What About Chicken By-Product Meal?

By-product meals are generally considered inferior sources of protein compared to named meat meals. They
may include less desirable parts (for example, beaks and feathers), which is why many premium brands avoid them.

FAQs
  • Is chicken meal the same as chicken by-product meal? No — chicken meal is a named meal; by-product meal may include less

    desirable parts.
  • Is poultry meal always bad? Not always, but it can be less specific, which matters for intolerances.
  • Why do some foods use meal instead of fresh meat? Meal is concentrated and helps create a protein-dense kibble.

Preservatives: What You Might Not See on the Label

Another thing to be aware of: some manufacturers may use preservatives on meat between slaughter and the processing plant,
such as:

  • Ethoxyquin
  • BHA
  • BHT

These preservatives may not appear on the finished pet food label, depending on when and where they were applied in the
supply chain.

What to look for instead

Choose brands that focus on sourcing and use natural preservatives, such as mixed tocopherols (Vitamin E).

Example (from Petcurean – makers of Now Fresh and Go! Solutions): Petcurean commits to ensuring their meat meals are
not preserved with ethoxyquin, BHA or BHT between slaughter and processing, and requires suppliers to use
natural preservatives (Vitamin E).

Quick Label Checklist: What to Choose

When you’re scanning ingredients, look for:

  • ✅ Named meals: “Chicken meal”, “Lamb meal”, “Salmon meal”
  • ✅ Clear, consistent protein sources (especially for sensitive pets)
  • ✅ Brands that prioritise sourcing and natural preservation
  • ❌ “By-product meal”
  • ❌ “Poultry meal” (if your pet has intolerances or you want full clarity)

What To Do Next

If you’re trying to choose a food and want more label clarity, we offer clear ingredients lists and nutritional information for all
our products so you can be crystal clear on what’s in your pet food (and what’s not!)  Want to choose a recipe with clear, named
proteins? Start here:

Shop Dog Food by Dietary
Need
(Sensitivities / Digestion / Skin & Coat)

Shop Cat Food
Options for Sensitivities & Digestion

Explore
Limited Ingredient & Grain Free Dog Food

Want help choosing the right recipe?

If your dog or cat has sensitivities – or you’re unsure whether a named meal vs poultry meal matters for your pet – get in touch and we’ll help you narrow it down.

Get in Touch

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What The Pets Have To Say...

"Folly overcame food intolerance on GO! and NOW Fresh"

My young rescue dog Folly had a terrible worm burden as a puppy and as such has had problems with food tolerance. I am extremely fussy about what my dogs are fed, and as she is unable to tolerate raw feeding, I needed to find a kibble that was top of the range. She has done extremely well on several of the GO! and NOW Fresh products and I highly recommend them.

Emily

"I couldn't be happier with this food."

I have been fostering cats and kittens for 5 years. Many come in with poor health, being either under weight, have skin and eye infections, vomiting and diarrhea. To help fast track each rescue back to good health a diet high in nutrients, with zero artificial additives and is grain free is essential, and the NOW Fresh range offers that. The pre- and probiotics make all the difference in supporting their digestion and the omega oils provide just what they need to develop their immune systems, resulting in soft, glossy coats, healthy skin and bright and alert animals. I couldn’t be happier with this food.

Beki Milligan (Managing Director), Cat Rescue Christchurch

"I TRIED SIX DIFFERENT BRANDS, AND HE PREFERS NOW!"

I am writing to you today to say thank you for making a wonderful healthy dog food.

I received a sample of your new NOW Fresh Small Breed dog food. I have tried about 6 different brands and my Shih Tzu, Charlie, would not eat them unless I added something to them. I opened the NOW Fresh and he finished all the food in his bowl – and was looking for more! He now can’t wait until his next meal.

Thank you so much for making myself and Charlie happy!

"He actually eats it!"

Charlie says THANK YOU!!

He is loving the Go! Sensitivity + Shine Grain Free Freshwater Trout + Salmon Pate. He actually eats it, not just licks like he used to do with supermarket brands. Can’t wait to try him on the Go! Fit + Free Grain Free Chicken Turkey Duck Pate and the Go! Sensitivity + Shine Grain Free Duck Pate!!

"It is really good to have such high quality cat foods to choose from."

Our boy ‘Bumble’ is a rehouse cat. He came to us having had some health issues including crystals. He eats both NOW Fresh and GO! cat biscuits as well as the GO! canned foods, which he has taken to with gusto! It is really good to have such high quality cat foods to choose from. I love that I can feed both biscuits and canned foods offering high quality ingredients and he is thriving ! Bumble thanks you.

Alec, Auckland

"Real chunks of veggies, turkey, and trout!"

Hi there, my name is Barley. My humans rescued me about two years ago. You can imagine how scared I was when they brought me home. I hid a lot and didn’t have much of appetite – that was until they offered me GO! Fit + Free Chicken Turkey Trout Stew. It was just the comfort food I needed with real chunks of veggies, turkey, and trout. I loved GO! so much that my humans started feeding me the GO! Fit + Free Chicken Turkey Duck kibble too. Now I am a happy and healthy boy!

Purrs from Barley

"On his 48th can and he LOVES it!"

We have a Maine Coon cross named Azzie and were looking for the perfect pet food to feed him. He had been eating supermarket food and was putting on weight, a trend we were very keen to reverse! He is on to his 48th can of Petcurean GO! FIT + FREE Grain Free Chicken, Turkey + Duck Pâté and he loves it! It didn’t take long to get him used to the new flavour/texture either which can be a challenge when changing foods.

Azzie

"They can't get enough of it!"

Bandit loved the sample and so we went and tracked down the big bag of NOW Fresh Large Breed Puppy from Nose To Tail in Albany and now both Bailey and Bandit are on that. Both dogs have had significant improvement in their coats, energy levels and general well-being. Bailey is a new dog: full of beans, fluffy, soft, playful and eating like a little piglet. And best of all no vomiting her food up. Bandit is thriving on the NOW Fresh: he is loving meal times and scoffing it all up along with a much shinier black coat and loads of energy.

Daniel Carter

"He loves the taste!"

I wanted to start my kitten Diego out on the best kind of food and with my dog already doing so well on NOW Fresh dog food, it was a no-brainer to use the same range for cats. He loves the taste of the NOW Fresh Kitten recipe and is bright, bouncy and has a beautiful shiny coat too. It feels so good feeding my pets a food that I feel confident offers only the best for them.

Jenn, Christchurch

"15 years old and doing great!"

I thought you might be interested in photos of Blaine, Ch Blainefield of Gartferry. He is now 15 years old, still enjoying life, even though he has slowed down and got a bit of arthritis in his front leg. He really enjoys playing with Keilah his gg niece, I think it keeps him young.

I think he is doing great, and has been fed on GO! Sensitivity + Shine.

Patricia, Gartferry Cairns

"Folly overcame food intolerance on GO! and NOW Fresh"

My young rescue dog Folly had a terrible worm burden as a puppy and as such has had problems with food tolerance. I am extremely fussy about what my dogs are fed, and as she is unable to tolerate raw feeding, I needed to find a kibble that was top of the range. She has done extremely well on several of the GO! and NOW Fresh products and I highly recommend them.

Emily

"He actually eats it!"

Charlie says THANK YOU!!

He is loving the Go! Sensitivity + Shine Grain Free Freshwater Trout + Salmon Pate. He actually eats it, not just licks like he used to do with supermarket brands. Can’t wait to try him on the Go! Fit + Free Grain Free Chicken Turkey Duck Pate and the Go! Sensitivity + Shine Grain Free Duck Pate!!

"On his 48th can and he LOVES it!"

We have a Maine Coon cross named Azzie and were looking for the perfect pet food to feed him. He had been eating supermarket food and was putting on weight, a trend we were very keen to reverse! He is on to his 48th can of Petcurean GO! FIT + FREE Grain Free Chicken, Turkey + Duck Pâté and he loves it! It didn’t take long to get him used to the new flavour/texture either which can be a challenge when changing foods.

Azzie

"Real chunks of veggies, turkey, and trout!"

Hi there, my name is Barley. My humans rescued me about two years ago. You can imagine how scared I was when they brought me home. I hid a lot and didn’t have much of appetite – that was until they offered me GO! Fit + Free Chicken Turkey Trout Stew. It was just the comfort food I needed with real chunks of veggies, turkey, and trout. I loved GO! so much that my humans started feeding me the GO! Fit + Free Chicken Turkey Duck kibble too. Now I am a happy and healthy boy!

Purrs from Barley

"I TRIED SIX DIFFERENT BRANDS, AND HE PREFERS NOW!"

I am writing to you today to say thank you for making a wonderful healthy dog food.

I received a sample of your new NOW Fresh Small Breed dog food. I have tried about 6 different brands and my Shih Tzu, Charlie, would not eat them unless I added something to them. I opened the NOW Fresh and he finished all the food in his bowl – and was looking for more! He now can’t wait until his next meal.

Thank you so much for making myself and Charlie happy!

"He loves the taste!"

I wanted to start my kitten Diego out on the best kind of food and with my dog already doing so well on NOW Fresh dog food, it was a no-brainer to use the same range for cats. He loves the taste of the NOW Fresh Kitten recipe and is bright, bouncy and has a beautiful shiny coat too. It feels so good feeding my pets a food that I feel confident offers only the best for them.

Jenn, Christchurch

"They can't get enough of it!"

Bandit loved the sample and so we went and tracked down the big bag of NOW Fresh Large Breed Puppy from Nose To Tail in Albany and now both Bailey and Bandit are on that. Both dogs have had significant improvement in their coats, energy levels and general well-being. Bailey is a new dog: full of beans, fluffy, soft, playful and eating like a little piglet. And best of all no vomiting her food up. Bandit is thriving on the NOW Fresh: he is loving meal times and scoffing it all up along with a much shinier black coat and loads of energy.

Daniel Carter

"15 years old and doing great!"

I thought you might be interested in photos of Blaine, Ch Blainefield of Gartferry. He is now 15 years old, still enjoying life, even though he has slowed down and got a bit of arthritis in his front leg. He really enjoys playing with Keilah his gg niece, I think it keeps him young.

I think he is doing great, and has been fed on GO! Sensitivity + Shine.

Patricia, Gartferry Cairns

"It is really good to have such high quality cat foods to choose from."

Our boy ‘Bumble’ is a rehouse cat. He came to us having had some health issues including crystals. He eats both NOW Fresh and GO! cat biscuits as well as the GO! canned foods, which he has taken to with gusto! It is really good to have such high quality cat foods to choose from. I love that I can feed both biscuits and canned foods offering high quality ingredients and he is thriving ! Bumble thanks you.

Alec, Auckland

"I couldn't be happier with this food."

I have been fostering cats and kittens for 5 years. Many come in with poor health, being either under weight, have skin and eye infections, vomiting and diarrhea. To help fast track each rescue back to good health a diet high in nutrients, with zero artificial additives and is grain free is essential, and the NOW Fresh range offers that. The pre- and probiotics make all the difference in supporting their digestion and the omega oils provide just what they need to develop their immune systems, resulting in soft, glossy coats, healthy skin and bright and alert animals. I couldn’t be happier with this food.

Beki Milligan (Managing Director), Cat Rescue Christchurch

Get in Touch

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